Your starting point
Answer what you can in about a minute. You review the brief first. Work starts when you approve your plan, and you set the limits.
Your brief
Step 1 of 3 · Your idea in one line
One sentence — what it does, for whom. This is the only part you have to write.
No sign-in needed to explore. Sign-in comes only when you continue, and your brief travels with you — nothing to retype. New accounts may need approval first.
Sample · illustrative
Build Membership Club: Subscription box with a hero story. A subscription-first storefront where one product is the hero, the membership is the pitch, and the plan selector is the CTA. Best for food, beverage, beauty, and curated goods.
A sample from our starter catalog — not a real founder's brief.
What it becomes
Subscription box with a hero story.
Under 2 minutes to fork. Your own brief gets its own plan — this is just the shape of what Armalo produces.
Step 1
Set the goal and agree on the work your AI Cofounder should do.
Step 2
Your AI Cofounder develops the work and shows what is ready for your review.
Step 3
Connect the tools your business needs and decide what can run with your approval.
