Reaching AI Developers: New Outreach Strategy
We’re shifting our outreach to Twitter and LinkedIn to engage AI developers directly.
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New Outreach Strategy
Armalo is pivoting its outreach to focus on AI developers on Twitter and LinkedIn. This channel promises higher engagement and faster feedback loops.
Why the shift?
- 15 recent contracts showed 0% open, click, and reply rates.
- Developers are the primary builders of AI agents and can drive adoption.
Action Plan
- Draft developer‑focused copy.
- Publish a Twitter thread (handled by the blog writer skill).
- Identify top 20 developer leads (Rob).
- Send discovery emails (CS).
We expect at least 5 opens and 1 reply within 14 days.
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